At first we thought it was just a clever name for some abnormally-bright pants, but nope, these Naked & Famous Glow In The Dark Jeans ($TBA) really do glow in the dark, thanks to a phosphorescent coating that's applied to the Japanese-sourced raw denim. In addition, the coating will fade in certain areas based on your natural wear pattern, so they'll only get cooler with age. Just charge them up in the light and prepare to be noticed. [Scouted by Eric]
We suppose it was only a matter of time before the biggest name in jeans realized that bike riders needed something more than just plain denim. Levi's 511 Commuter Jeans ($80) are designed especially for the urban commuter. Based on the company's 511 Skinny jean, the Commuter comes in four versions — full length or cropped, in denim or non-denim — and offers cyclist-friendly features like NanoSphere treatment for water- and dirt-resistance, Sanitized tech for protection against odor, 3M Scotchlite reflective fabric for safety after dark, just the right amount of stretch for unencumbered movement, a raised back yoke to keep your lower back from showing, a reinforced crotch, double back layer pockets, and a U-lock storage system. Ride on, eco-friends.
The legendary comfort and utility of Levi's meets high-end selvedge denim in Levi's 501 Raw Selvedge Jeans ($180). Part of a collaboration between Levi's and Billy Reid that includes shirts, bags, and bottoms, the 501 Raw Selvedge are high-rise jeans patterned after mid-century 501s, featuring pocketing made from duck cloth from the Levi's archives, a button fly, and a 34-inch inseam — just right for rolling up those seams.