Heddels Denim Wash

You don't have to wash raw denim as often as regular denim, but when you do, it's important to do it right. The denim-heads at Heddels developed this detergent made from soap nuts extract that is perfect for washing your precious pair of raws. Created for raw and dry denim, each bottle is good for 24 washes.

Noble Design Your Own Jeans

From the wear patterns to the fit and feel, the best selvage and raw jeans quickly become unique to the wearer. That's why having the ability to design your pair before you begin to wear them takes customization to the next level. Noble Denim in Cincinnati, Ohio is providing this rare opportunity, drawing from their supply of premium fabrics sourced from around the world. The Design Your Own process allows you to choose your fit, fabric, and the ability to mix and match from five different hardware finishes that are made in Kentucky. You also get to select a unique back patch stamped on reclaimed leather from Amish leather tanners. Your one-of-a-kind jeans are then made in the USA by sewers who have been practicing their craft for more than 30 years.

Mott & Bow Oliver Jeans

It's officially time for an extra layer. And when it comes to your jeans, that extra layer comes in the form of the Oliver Jeans from Mott & Bow. The newest offering from the denim upstart company is a heavier weight than any of their previous releases, but still retains the signature comfort you've come to expect from Mott & Bow. And since setting foot in a department store probably wasn't your first choice anyway, you can take advantage of Mott & Bow's revolutionary try-on program where you choose a second size for free and return the one that doesn't fit with the prepaid return label. Available in Straight, Slim, and Skinny.

Presented by Mott & Bow.

Mott & Bow Leroy Jeans

Mott & Bow is expanding their line into your winter wardrobe with a new dark hue. Starting off with a sulphur black denim, the Mott & Bow Leroy Jeans are then washed down until they're the perfect shade of medium gray. They're still crafted with the same comfort and great style they're known for, using a 18% stretch material from the Orta Anadolu mill in Turkey. Available in three different fits — skinny, slim, and straight — their home try-on program will help you find the right size — no dressing room needed.

Presented by Mott & Bow.

Mott & Bow Italian Denim

The latest release from Mott & Bow is premium Italian denim sourced from a small town near Milan. One of the world's finest and most sustainable denim mills, Candiani, is the source for Mott & Bow Italian Denim. Two new fabrics are used to construct the Staple and the Warren for Mott & Bow, continuing to expand their line of comfortable jeans that also happen to look great. Thanks to their direct to consumer model, you won't pay a premium to get your hands on the new releases. And as always, Mott & Bow send you two pairs of jeans to try on to ensure the right fit. Just send back the pair that doesn't fit, on them.

Presented by Mott & Bow.

Mott & Bow Ludlow Jeans

Keep your look light and crisp with these Ludlow Jeans from Mott & Bow. And they don't just look good, but they're built for comfort as well, made using high quality 16% stretch denim. And Mott & Bow have a great try-on program which sends you two pairs of jeans with a preprinted prepaid return label to send back the size that does not fit. Available in 32", 34", and now 30" length, they're hand-sanded, stone-washed, and treated for a just-right fade that pairs perfectly with bright spring and summer tops and requires no break-in.

Presented by Mott & Bow.

Mott & Bow Wooster Jeans

Get all the comfort of your favorite lounge pants and all the style of high-end denim with Mott & Bow Wooster Jeans. Made from Dynamic Stretch fabric that has cotton woven around polyester and elastane, they have the rugged appearance of classic denim, but offer stretchiness and comfort that are perfect for an active lifestyle. Available in two washes, you're assured a great fit thanks to Mott & Bow's free home try-ons.

Presented by Mott & Bow.

Mott & Bow Norfolk Jeans

It doesn't matter how good the cut is — it's hard to beat the personalized fit and wear patterns you get from a pair of raw denim. Now you can find just the right fit and size for you from the comfort of your own home with the Mott & Bow Norfolk Jean. Made with high-quality dry denim, they're available in slim and straight fits, and will mold to your body the longer you wear them. The denim is sourced with an eye on comfort, so they're not as stiff as most raw denim, and to ensure you get the right pair, Mott & Bow has a free home try-on program, giving you the confidence of a fitting room session without the hassle of heading to the mall.

Presented by Mott & Bow.

Everlane Slim Pant

Slim, not skinny. Classy, but not overly conservative. The result of over a year of design development, the Everlane Slim Pant is aiming to be your new go-to pair of pants. Built from a blend of 98% cotton, 2% elastane, the pants offer a slight 2-way stretch for added comfort and range of motion, a button waist closure with zip fly, two front slant and two back welt pockets, a 32-inch inseam, and a slightly longer rise than your typical slims. Made in a family owned and operated factory in Dongguan, China that specializes in pants.

Presented by Everlane.

Juniper Ridge Desert Denim Wash

Washing your jeans after every wear isn't good. Neither is the smell they can acquire with repeated use. Find a happy medium with Juniper Ridge Desert Denim Wash. Designed to keep your denim smelling fresh in between washes, this spray offers notes of desert pine, cedar, and dry, leathery air, and is crafted in small batches in Oakland.

Noble Custom Jeans

Investing in a pair of high-quality, selvedge denim jeans can be worthwhile, but standard sizes don't work for everyone. Noble Denim knows how vital this is, and that's why they offer a customized option. Utilizing right off the loom, indigo dyed, Cone Mills White Oak denim, 100% organic pocket bags, and reclaimed leather for the patch, each customized pair is made with you and you only in mind. A customized experience includes your choice of any style Noble offers, setup fee and fitting. And if the custom experience isn't your thing, Noble offers a full line of standard sizes as well.

Mr. Black Denim Refresh & Wash

It's fairly obvious at this point that if you want to extend the life of your favorite jeans, your best option is not to wash them. Ever. Mr. Black Denim Refresh & Wash give you another option. This one-two punch of denim care starts with Refresh, a spray-on treatment derived from plants that kills odors, attacks oils and dirt, and generally serves as a stopgap between treatments with Wash, an enzyme-free formula designed to clean your denim while minimizing fading, shrinking, and stretching. It's a must-have combo for any denim junkie.

Naked & Famous Scratch-N-Sniff Mint Jeans

If you care about the fit of your denim, odds are you go as long as you can in between washes — perhaps to the point where they start to develop a bit of a worn-in aroma. But with the Naked & Famous Scratch-N-Sniff Mint Jeans you don't have to worry about that anymore, because they are made with a minty scent that gets released any time they're scratched. The scent comes from a coating that's applied to these 100-percent japanese cotton jeans, and it lasts for up to five washes — giving you even more motivation to leave them au naturale. So go ahead, skip a few washes, and then don't be afraid to give them a sniff.

Parke Premium Active Denim

You already do just about everything in your jeans — whether you're dressing them up for your nine-to-five, or you're getting them dirty on a weekend road trip to the country — so you need a pair that can keep up with your lifestyle. Parke Premium Active Denim ($89) uses lightweight raw denim made with high stretch fibers, creating a pair of jeans that is extremely comfortable, flexible, and naturally retains its shape. Each pair is handcrafted in New York, using tailor-quality ten stitches per inch, antique brass tack buttons, vintage washer rivets, single needle detailing, as well as artful details like subway map pocketing and minimalist back pocket embroidery. They're probably the most comfortable pair of jeans you'll never want to take off.

Sponsored by our friends at Parke.

El Solitario Bonneville Selvedge Denim Coverall

Whether you're a craftsman by trade, or simply a hobbyist, you know from first-hand experience how messy things can get around the shop — that's why it's important to have the right clothes for the job. The El Solitario Bonneville Selvedge Denim Coverall ($670) gives you a stylish, well-made workwear option that will last for years of hard, dirty work. They feature a button fly with tab closures, plenty of pockets, and pads on the knees, shoulders and neck. Handmade from genuine 14-ounce redline selvedge denim, they're perfect for protecting you from the hazards of working with and around tools.

Gustin Denim

Who said selvage denim has to be expensive? Gustin Denim ($81 and up) is set to change the typical price of a pair by delivering them to you wholesale instead of via retailers — and without the requisite markups. The jeans will be handmade in San Francisco, and will feature the same features you'd expect from a luxury pair, including leather patches, tucked beltloops, selvage side seams and flies, chainstitched waistbands, and custom shaped and finished hardware. On Kickstarter now for April delivery.

Naked & Famous Glow In The Dark Jeans

At first we thought it was just a clever name for some abnormally-bright pants, but nope, these Naked & Famous Glow In The Dark Jeans ($TBA) really do glow in the dark, thanks to a phosphorescent coating that's applied to the Japanese-sourced raw denim. In addition, the coating will fade in certain areas based on your natural wear pattern, so they'll only get cooler with age. Just charge them up in the light and prepare to be noticed. [Scouted by Eric]

Levi's 511 Commuter Jeans

We suppose it was only a matter of time before the biggest name in jeans realized that bike riders needed something more than just plain denim. Levi's 511 Commuter Jeans ($80) are designed especially for the urban commuter. Based on the company's 511 Skinny jean, the Commuter comes in four versions — full length or cropped, in denim or non-denim — and offers cyclist-friendly features like NanoSphere treatment for water- and dirt-resistance, Sanitized tech for protection against odor, 3M Scotchlite reflective fabric for safety after dark, just the right amount of stretch for unencumbered movement, a raised back yoke to keep your lower back from showing, a reinforced crotch, double back layer pockets, and a U-lock storage system. Ride on, eco-friends.

Levi's 1967 505 Jeans

Add some classic denim to your wardrobe with Levi's 1967 505 Jeans ($225). Part of the company's Vintage Clothing line, these recreated bottoms are made from Red Line Selvage Sanforized denim to reduce shrinkage -- a process that also makes them run a little small, so be prepared to suck it up and buy a size larger than normal -- and feature a slimmer cut than the standard 501, bar tacks for added toughness, copper rivets, and a big "E" red tab on the seat. Peg them if you must, but remember that shorter-legged fellas will need to get them tailored if you want a perfect fit.