Creators of the original blue jean in 1873, Levi's knows the importance of personalized style. Lot No. 1 jeans are the most recent example, allowing customers to receive a hand made, customized pair of jeans that are truly one-of-a-kind. The process starts with a private consultation from a Levi's Master Tailor, where you learn about and choose from a variety of denim, threads, patches, rivets, buttons, pockets, and fly closures. You're then measured and sized to make sure that your customized pair fit perfectly. Each pair is made by hand by the Master Tailor, and requires at least 16 hours of work before final fitting to ensure every detail is exactly as it should be. Lot No.1 jeans are currently available in London, New York, and San Francisco.