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WaterRower Rowing Machine

Despite its elitist reputation, rowing is one of the most effective workouts around. Now you can get a real rowing experience in the comfort of your own home with the WaterRower Rowing Machine ($900-$2,500). The secret is the machine's WaterFlywheel, which is designed to emulate the exact dynamics of a boat moving through water, and thus offers the peacefulness of moving water, a proper rhythm of motion, and smooth motion not found in typical resistance rowing machines. It'll not only get you into shape, but also prepare you for the day when you win the lottery and suddenly need to find some common ground with your Ivy League neighbors.

  • Demonbells

    Integrating kettlebells into your workout is a great way to quickly build muscle — but they aren't exactly the most attractive things to have laying around your house or office. Demonbells ($80-$200) aim to solve that problem by adding detailed face designs — and a lot of attitude — to the front, making them equal parts fitness tool and conversation piece. [Scouted by Brandon]

  • Rogue Sisu War Hammer

    We've gotta admit: pounding the hell out of stuff with a giant hammer sounds like a great way to get a workout. The Rogue Sisu War Hammer offers you the ability to do just that, with an empty weight of 14 lbs., a removable back plate for adding/removing weight — up to 28 lbs. if you fill it with lead shot — and a 38-inch handle with a pass-through design to provide greater leverage and maximum durability. Oh, and "Sisu" is the Finnish word for stubborn determination, which you'll need to finish your workout after a few swings of this beast.