777 x Rolex Ice Cold Pepsi GMT-Master II Watch

Customized by UK's 777 Jewellers, this Rolex Ice Cold Pepsi GMT-Master II Watch certainly lives up to its name. Its stainless steel Oyster bracelet strap and 40 mm case is frosted with 20 carats of brilliant-cut pave diamonds. A bezel fitted with 13 carats worth of orange and green fancy-cut stones surrounds the black dial, where additional gemstones make up the markers. A date window is placed at 3 o'clock, while co-branding logos finish off the extravagant details.

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