It's easy to drop money on eco-friendly products — but maximizing your investment by using them repeatedly? That's another story. The 999Bottle ($30) aims to overcome this behavior by building a counter of three rings right into the bottom of the bottle, which you use in conjunction with an app to get a more easily digestible look at the difference you're making by keeping all those disposable bottles out of our landfills and oceans. Oh, and thanks to its stainless steel and rubber build, it doesn't look too shabby, either. [Scouted by Kevin]

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