Adidas 2018 FIFA World Cup Game Ball

Continuing a tradition that dates back decades, the Adidas 2018 FIFA World Cup Game Ball pays homage to its past. Its pixelated graphics are meant to recall a spinning Telstar, the ball Adidas created for the 1970 World Cup. Its black and white body was designed to stand out on TVs of the time and became an indelible part of the sport itself. The new Telstar18 is thermally bonded with a seamless surface that makes it more accurate and less apt to absorb water and has an NFC chip inside that unlocks exclusive content when you tap it with your phone.

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