Adidas x Google GMR Insole

Designed to bring achievements from the real world into the virtual, Adidas' GMR Insole is an interesting application of activity tracking technology. The soccer cleat insoles come as a pair of two, with a single Google Jacquard tag to be placed in the insole of the dominant foot. Machine-learning algorithms recognize physical on-pitch movements, tracking kicks, shot power, distance traveled, and speed. This data is then passed from the GMR onto EA's FIFA Mobile game, which will offer unique challenges and milestones to hit each week — think kicks made or miles run — ultimately using real-world performance to make the wearer's in-game Mobile Ultimate Team better.

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