Rather than setting up half a dozen cookie cutter shops across the globe, Aesop aims to create individual experiences inspired by the local scenes. From Italy to Japan, every store is a unique tribute to its vibrant location. For instance, Aesop James Street is housed in a semi-translucent fiberglass shell, the same material found in the kayaks and surfboards along the coast of Queensland, while the tile-lined interior of Aesop Century City is an homage to the backyard swimming pools of Los Angeles. In Aesop Vieux Montreal, the industrial heritage of the Harrison-Stephens building is highlighted through steel bars and exposed bricks. Meanwhile, green metal shelving in West Loop mimics the gridded fencing and green tarps throughout the urban construction zones in Chicago, and Aesop Richmond finds refuge in a three-story old English Georgian house. Although each space carries its own distinct aesthetic, the brand's devotion to intelligent and sustainable design is a cohesive feature instilled in every location.