Sony Bravia KDL-70XBR3 70-inch LCD HDTV

Sony Bravia KDL-70XBR3 70-inch LCD HDTV

It's certainly not a product we'd call "affordable," but we're lusting over the Sony Bravia KDL-70XBR3 LCD HDTV ($33,000; Feb. 2007) anyway. It boasts 1920 x 1080 resolution, Triluminos LED backlighting, a 7000:1 dynamic contrast ratio, MotionFlow 120Hz fast-frame rate, and is the world's first LCD with x.v.Color, which is Sony's name for xvYCC, a new international standard in color technology. If you have the money, this is the TV to buy.

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