The Search by John Battelle

The Search by John Battelle

Like all start-ups, Google has an interesting story behind it just like all the rest. In The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle ($17) you learn not only of Google’s path from a tiny idea in the heads of two young guys to being a large corporation, you also learn about the ways in which the decisions and changes Google brought about changed the industry around it. An interesting read for any true internet geek.

  • Uncommon Places by Stephen Shore

    Sure, we’ve all seen here and there, different places around the globe — but never have we had such a complete collection that encompasses every non-important landmark from the American ‘70s. Uncommon Places by Stephen Shore ($32) is a celebration of mankind’s accomplishments from before we could send news round the world in a minute. Okay, so not really — but it is a great collection of photos from a dude that hung out with Andy Warhol — and that’s good enough for us.

  • The Polaroid Book

    In this age of megapixel-hungry amateur photographers running amok with digital SLRs, it’s nice to remember that photography isn’t about the medium — it’s about the subject and composition. A great reminder of this is The Polaroid Book ($40). A collection of terrific work (shot on Polaroid film) from some of the world’s most well-renowned artists, this book helps remind this Uncrate staffer why I still have a Polaroid laying around the studio.

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