Cologne
Updated on June 18, 2025 at 12:00
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Luca Faloni Bermuda Shorts
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
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Pair Eyewear
Pair Eyewear introduces its new Mixed Material Collection, with three fresh base frame colors — Tortoise/Gold, Pink Clear/Rose Gold, and Green Clear/Gold — offering a stylish upgrade to five fan-favorite shapes. Whether you're after the timeless edge of Tortoise/Gold, the romantic charm of Pink Clear/Rose Gold, or the grounded cool of Green Clear/Gold, this collection brings elevated versatility to your everyday look. Each frame is crafted in-house and to reflect your evolving style in the highest quality eyewear possible.
Presented by Pair Eyewear.
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Nike Pegasus Premium Collection
Built for those chasing podiums, personal bests, or just peace at pace, Nike's Pegasus Collection is the trusted engine for everyday legends. Whether you're cutting through pre-dawn city loops or gunning for elevation on weekend trails, each shoe in the collection delivers serious propulsion through a trio of tech: ZoomX foam, an Air Zoom unit, and ReactX. The Pegasus Premium brings a new level of responsiveness for runners who measure their life in split seconds. The Pegasus Trail 5 grips and glides through off-road unpredictability, while the Pegasus 41 SP offers everyday performance that refuses to compromise. From streets to switchbacks, take the next step and fly with Pegasus.
Presented by Nike.
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Hairmax Hair Regrowth Laser Treatments
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.
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Levi's® 511 Slim Fit Linen+Denim Men's Jeans
Born from the brand that invented the blue jean and refined for modern movement Levi's® 511 Linen+Denim Jeans deliver a perfect balance between tailored and effortless. Narrow through the seat and thigh with just enough room to breathe, it's a streamlined fit that looks put together without ever feeling try-hard. Finished with the iconic arcuate stitching and crafted in Linen+Denim — Levi's® latest fabric innovation that fuses authentic denim texture with breezy, lightweight linen — it's designed for everyday wear that moves with you. Add in just the right amount of stretch, and you've got jeans that feel as good as they look.
Presented by Levi's®.
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Nike Leather Field General
Born on the gridiron, reborn for the streets — the Nike Field General returns, reshaped for a new era. Once worn by quarterbacks calling shots under Friday night lights, this latest drop revives that same fearless spirit in a silhouette built for city grit. Cloaked entirely in supple leather, the cacao-toned upper delivers a refined take on vintage toughness, while the Waffle sole keeps its '80s roots alive with every step. A padded collar, full cupsole stitch, and foam midsole lock in comfort and durability, making this a sneaker that doesn't just honor history—it commands it.
Presented by Nike.
