Louis Vuitton LVERS Fragrance

Pharrell Williams has been creative director of Louis Vuitton for over a year now. He's now releasing his first fragrance with the brand, dubbed LVERS. It was created in partnership with perfumer Jacques Cavallier-Belletrud, who helped strip away gender-specific notes to create a scent meant to evoke sunshine and nature. Notes of cedar, sandalwood, and ginger extract complement a base of galbanum, a gum resin that comes from an Iranian plant and is said to smell like a lush garden. It arrives in a camouflage case representative of the natural scent and launches in stores on June 19th.

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