The Nineteen Sixty-Nine fragrance brand was birthed in an attempt to bottle counterculture movements from the past. Over the course of two years, the brand went through an exhaustive creative process with artisans in Scandinavia, France, and Italy before launching their fragrances in Paris. Each scent is inspired by an era, culture, or setting and the music and trends that help shape them and brought to life in the names, packaging, and the fragrances themselves.