Founded in 1921, this German company has been designing and creating consumer products for nearly 100 years. Most notable in their history is their relationship with Dieter Rams and Dietrich Lubs: who designed and developed a line of groundbreaking watches, calculators, and audio equipment whose minimalist aesthetic are still highly valued and sought after to this day.
The first analog watch designed by the legendary duo of Dietrich Lubs and Dieter Rams, the AW10 was developed to display the time in the most functional way possible. Last year, the AW10 returned with collaboration from Lubs himself to ensure an exact reproduction of the original was created. The watch is made in Germany and features a slim 33mm matte stainless steel case, minimalist black dial, Swiss three hand movement, and is finished with a black leather strap.
Case Diameter: 33mm / Case Thickness: 7.2mm / Strap Width: 15mm
Originally released in 1987, Braun's ET66 calculator is still considered one of the most innovative yet straightforward product designs in Dieter Rams robust portfolio. The BNE001 is a reissue of that iconic calculator, with the same rectangular design and circular buttons. It's also the inspiration for the calculator app on your iPhone, and a piece of minimalist design history that's sure to be a loyal office tool for years. A protective slide cover and batteries are included.
Width: 3.2" / Length: 5.47" / Thickness: 0.63"
A case of addition by subtraction, the sleek silhouette of the Braun Prestige Chronograph Watch is made possible by the lack of a traditional caseback. Instead, the black stainless steel case is more finely tapered around the back, with the matching lugs attached via small screws. The Swiss-made chronograph movement is thus loaded in from the top, covered, and sealed by a sapphire crystal. Its black dial features white indices and Arabic numerals, three sub-dials, and a date window at 4:30. Finished with a black rubber strap with pushbutton clasp.
Case Diameter: 43mm / Case Depth: 11.9mm / Strap Width: 22mm / Water Resistance: 5 ATM (164 feet/50 meters)
A clean, simple design hides the surprising complexity of the Braun Prestige Digital Watch. Powered by the EasySkroll operating system, the watch's front wheel gives access to a host of functions, including a full calendar, a chronograph, countdown timer, alarm, and a second time zone. All the info is displayed on the LED-backlit LCD display, set beneath scratch-resistant hardened crystal glass above the exposed stainless steel case. Both the black and silver variants are finished with a black rubber strap with pushbutton clasp.
Case size: 42mm / Case depth: 10mm / Strap width: 24mm / Water resistance: 3 ATM (98 feet)