Brawndo

The Thirst Mutilator is making the jump from the big screen to your local 7-Eleven. As you'll recall, Brawndo was the sports drink that replaced water, even for crop irrigation (it's got what plants crave!), in Mike Judge's cult hit Idiocracy. Well, starting next week, you too will be able to spurn water and start your own dependency on Brawndo ($TBA). True to its movie roots, the lemon-lime energy drink is bright green "with a smooth tangy flavor" and 200 mg of caffeine, electrolytes, inositol and guarana. We're not sure if this is really cool or really sad. But either way, the future is coming. And it doesn't look smart. [via]