Bugatti Tourbillon Équipe Pur Sang

None of Bugatti's modern supercars are lacking in aerodynamics, but like the Veyron and Chiron before it, the Tourbillon is getting an out-of-the-gate boost with the Équipe Pur Sang package. Roughly translating to "Thoroughbred Team" in English, it adds a dedicated front splitter and bespoke rear wing to improve aerodynamics and downforce. An 8-pipe exhaust system and new rear diffuser enhance airflow, while special directional wheels reduce turbulence and send up to 8% more air to the rear radiator for enhanced cooling. The interior is upholstered in Alcantara, with embroidered logos on the dash and headrests of the Performance Seats, Black Poli trim, and a medium carbon fiber package. Powered by an all-new 8.3L naturally aspirated V16 engine delivering 1,000 hp and three electric motors providing an additional 800 hp, the Tourbillon is limited to 250 examples worldwide.

Buy From Bugatti / $4,125,000+

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Vita Coco Treats

Launched last April, Vita Coco Treats is a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. Instead of flooding "influencers" with free products as promotion, they brought the product to the people this Valentine's Day in the form of a DIY vending machine. Set up in Washington Square Park, New York, it dispensed free Strawberries & Crème Treats to passersby, leading to long lines and an overwhelming response. This fun, natural experience is much like the drink itself, which has ingredients you can pronounce and is likely to leave a smile on your face.

Presented by Vita Coco.

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Nike Book 1 Mowabb

Devin Booker is a craftsman — surgical in his movements, ruthless in his execution. A stutter here, a jab-step there, and before his defender can recover, the shot is already falling. His first signature sneaker, the Nike Book 1, is built with the same precision. Designed for the smoothest operators in the game, it delivers a blend of speed and cushioning, allowing for sharp footwork and effortless elevation. This colorway, inspired by one of Book's favorite ACG sneakers, brings a rugged yet refined aesthetic, bridging the gap between street and hardwood. Whether you're dropping dimes or pulling up from deep, the Nike Book 1 is made for those who move with purpose — and leave defenders guessing.

Presented by Nike.

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Nike Invincible 3 Running Shoes

The Nike Invincible 3 delivers maximum cushioning for an ultra-comfortable ride on your everyday runs. Designed for both performance and comfort, it features a breathable Flyknit upper for durability and ventilation, while a plush foam collar enhances support around the heel and tongue. The widened and heightened ZoomX foam midsole provides a soft, responsive feel, absorbing impact and propelling you forward with each stride. Finishing it off, Nike's signature waffle outsole ensures durable traction on paved surfaces, redefining running comfort.

Presented by Nike.

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Velocity 1977 Ford Bronco

Velocity celebrates a milestone with its 500th Ford Bronco restomod, a masterclass in craftsmanship, performance, and design. Cloaked in Space White Pearl with gray sunset graphics, this Bronco flexes Velocity's signature attention to detail, from color-matched billet accessories to black 17-inch Method wheels. Inside, the VR Exclusive center console, Alcantara-accented leather seats, and heated front buckets elevate comfort, while a built-in wireless charger modernizes the cabin. Under the hood, the Gen 4X 5.0L Coyote V8 delivers next-level performance. A testament to Velocity's legacy and innovation, this build isn't just another restomod—it's a statement.

Presented by Velocity.

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