Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.
Presented by Ultra.
The HairMax RegrowMD Laser Cap brings FDA-cleared laser hair regrowth technology into a simple, wireless wearable designed for busy routines. Its flexible cap houses 272 medical-grade lasers that treat the entire scalp in just three seven-minute sessions per week, offering a convenient approach to incorporating hair-growth treatment into everyday life.
Presented by Hairmax.
The hoodie has long been a casual staple, but Collars & Co.'s Cloud Cotton Hoodie gives it a more refined identity. Crafted from an ultra-soft brushed cotton blend, the lightweight layer delivers warmth with a smooth hand feel while maintaining a relaxed fit that never looks oversized. Ribbed cuffs and hem, a cleaner silhouette, and an elevated finish make it just as appropriate for travel and weekend dinners as it is for off-duty afternoons. It's the kind of everyday essential that quietly replaces every other hoodie in your rotation, proving that comfort and polish can coexist.
Presented by Collars & Co.
Psycho Bunny's PB Rotation focuses on the pieces that earn a permanent place in the wardrobe, bringing the brand's signature attention to fit, fabrication, and detail to elevated polos, tees, knitwear, layers, and everyday staples. Rather than treating essentials as disposable basics, the collection is built around versatile pieces designed to be worn, washed, and worn again, with refined construction and distinctive Psycho Bunny details keeping them from feeling ordinary. It also serves as an approachable introduction to the brand, offering a curated starting point for building a more versatile daily wardrobe without sacrificing personality. Seasonal colors, fabrics, and styles will keep the lineup evolving, but the idea remains consistent: make the clothes men reach for most often good enough to deserve the rotation.
Presented by Psycho Bunny.
The HairMax PowerFlex 272 Laser Hair Growth Cap brings at-home laser light therapy into a wearable format designed to support healthier hair growth. Its 272 medical-grade lasers deliver light to the scalp to help reduce inflammation and stimulate cellular energy around the hair follicles, supporting the natural hair growth cycle. The result is a convenient, hands-free approach to promoting hair that looks fuller, denser, and more vibrant.
Presented by Hairmax.
The city becomes a concrete playground with the Nike Ava Edge, navigating everything from morning commutes on crowded sidewalks to late night rooftop bars and adventures. Inspired by the geometry and interconnected grid networks of modern cities, the upper layers are formed by weaving textiles with breathable mesh netting to create a flexible and protective fit around the foot. An oversized midsole uses performance-level SCF foam for soft cushioning through long days on concrete, while a flexible, perforated rubber outsole wraps onto the midsole for added durability and leaves a distinctive imprint behind with every step. Combining technical construction with an urban-focused silhouette, the Ava Edge takes the active lifestyle of the Ava lineup off the running route and into the everyday rhythm of the city.
Presented by Nike.