The James Brand updates its compact Elko knife with refinements based on previous models. The design features a smaller profile, improved grip pattern, and a more ergonomic shape for better control. A 1.6-inch blade made from Sandvik 12C27 stainless steel provides a rigid, corrosion-resistant edge suited for everyday tasks. Focused on portability and straightforward utility The James Brand designed the Elko for keychain carry and EDC loadouts. Whether it's your primary tool or a backup, its size and form transitions easily from outdoor use to daily carry.
Presented by James Brand.
Guided by the philosophy of Colin Chapman—"simplify, then add lightness"—Nike strips back the design with the Ava X. The silhouette focuses on weight reduction without sacrificing structure, pairing a textile upper with synthetic leather overlays for durability. Underfoot, a Cushion 3.0 midsole provides responsive cushioning, while a high-abrasion outsole adds grip across varied conditions. The result is a lightweight trainer built with a more streamlined, functional approach.
Presented by Nike.
Vita Coco is turning up the sweet-and-tart with its newest Frosted Lemonade Treats, the latest addition to its popular coconut water-inspired lineup. Following hits like Strawberries & Creme and Orange & Creme, this flavor pairs zesty lemon with a coconutty finish for a refreshingly indulgent twist. Designed as a small moment of escape, Frosted Lemonade Treats transform a hectic commute or cluttered desk into a sunnier state of mind, delivering the functional benefits of coconut water with bold, pronounceable ingredients. Available nationwide in stores and online, it's the ultimate pick-me-up for anyone who wants a mindful, mood-boosting treat that feels like summer in a bottle.
Presented by Vita Coco.
Ranked the best fitness app for 2026 by CNN Underscored, BODi is a comprehensive training platform built around consistency and scale. The program delivers professional workout plans accessible online and through the app, structured to support regular training at home or on the move. A digital membership offers access to more than 140 trainers and a selection of efficient 10-minute workouts designed for busy schedules. For a deeper commitment, members can tap into BODi's full library of over 8,000 workouts spanning beginner to advanced levels. For a limited time, subscriptions start at $99 for the first /year or grab , with a 10-minute workout plan available for $10/month.
Presented by BODi.
Nike updates the Free Metcon 7 with improved midfoot containment while retaining its signature Nike Free flexibility. Designed for a barefoot-like feel, the shoe uses a lightweight upper that moves easily between dynamic training and explosive lifts. A redesigned lacing system replaces Flywire cables with a webbed structure integrated into an inner sleeve for a more secure fit. Underfoot, a dual-density foam setup delivers a stable heel and softer forefoot, balancing support and flexibility for high-intensity sessions.
Presented by Nike.
The Monterey Overshirt from Collars & Co leans into the kind of effortless layering piece that works year-round without overthinking it. Cut from a lightweight cotton-linen blend with a touch of stretch, it delivers breathable comfort with just enough structure to hold its shape, striking a balance between relaxed and refined. Details like patch pockets, working buttons, and a clean pointed collar keep things classic, while the unlined construction makes it easy to throw over a tee or polo as temperatures shift. Machine washable and designed for a true-to-size fit, it's a straightforward staple that slots easily into a daily rotation without feeling like an afterthought.
Presented by Collars & Co.