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The James Brand Elko Knife
The James Brand updates its compact Elko knife with refinements based on previous models. The design features a smaller profile, improved grip pattern, and a more ergonomic shape for better control. A 1.6-inch blade made from Sandvik 12C27 stainless steel provides a rigid, corrosion-resistant edge suited for everyday tasks. Focused on portability and straightforward utility The James Brand designed the Elko for keychain carry and EDC loadouts. Whether it's your primary tool or a backup, its size and form transitions easily from outdoor use to daily carry.
Presented by James Brand.
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ADYRO Footwear
Minimalism meets performance in the latest lineup from ADYRO, a collection of sneakers designed to rethink the link between price and perceived quality. Built with a focus on engineering over branding, each pair delivers a clean, understated look with the comfort of performance footwear, weighing in at just 9.6 ounces per shoe without sacrificing structure. A patent-pending Y-Lock-Fit system lets you dial in the fit once and slip them on effortlessly, keeping the silhouette streamlined by concealing the laces. Underfoot, a flexible FULLFORM outsole pairs with an Air-O-Sole cork and TPU insole to provide breathable, all-day comfort. The result is a quiet shift toward practical luxury, where the value is in how the shoe performs, not how loudly it announces itself.
Presented by ADYRO.
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Luca Faloni City Jacket
Luca Faloni's City Jacket elevates the everyday outer layer with Italian craftsmanship and purposeful design. Tailored in a rich midnight blue that pairs effortlessly with both tailored and casual outfits, it blends structure with mobility so you look sharp whether you're navigating the city streets or heading out for the night. Premium fabrics and thoughtful construction mean it wears comfortably across seasons while maintaining a refined silhouette that feels at home in any setting. It's a versatile jacket that strikes the rare balance of effortless style and dependable performance.
Presented by Luca Faloni.
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Nike Free Metcon 7
Nike updates the Free Metcon 7 with improved midfoot containment while retaining its signature Nike Free flexibility. Designed for a barefoot-like feel, the shoe uses a lightweight upper that moves easily between dynamic training and explosive lifts. A redesigned lacing system replaces Flywire cables with a webbed structure integrated into an inner sleeve for a more secure fit. Underfoot, a dual-density foam setup delivers a stable heel and softer forefoot, balancing support and flexibility for high-intensity sessions.
Presented by Nike.
