Creative Selection

Steve Jobs was fond of saying design is "not just what it looks like and feels like. Design is how it works." Using his fifteen years at Apple as a backdrop, Ken Kocienda gives you a new perspective on Jobs and Apple in Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. Kocienda was on the teams that built Safari, the iPod, and the iPhone, and uses his stories to illuminate the intertwined relationship between software and hardware, and how the two come together to create a complete product. A must-read for tech nerds and design aficionados alike.

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