East Coast Defender Project Viper

The Land Rover Defender was one of the most iconic — and capable — 4x4s ever produced over its 68-year history. From the African bush and Australian outback to the British military and city streets worldwide, the Defender has proven itself to be more than capable on or over any terrain. Now East Coast Defender has taken the legendary off-roader and exceeded its capabilities by an order of magnitude with Project Viper. Ditching the stock motor and transmission, a massive 6.3 liter Chevrolet LS V8 and 6-speed automatic fill out the driveline, while heavy-duty axles and suspension match the running gear upgrades. The interior and exterior receive similarly rugged redesigns, with an aggressive look inside and out that signals exactly what Project Viper is all about.

Learn More from ECD / $285,000

Featured Gear

The James Brand × Timex Automatic GMT Watch

Everyday carry enthusiasts should be familiar with The James Brand and their tasteful, minimalist designs. For this timepiece, they've teamed with Timex on an explorer-friendly GMT. It has a 41mm titanium case, with a contrasting emerald 24-hour bezel and a emerald dial outfitted with white Super LumiNova indexes and hands. A black GMT hand allows for tracking the time across multiple zones and provides a pop of color; a date window at 3 o'clock completes the dial. Powered by an automatic Miyota movement, it's limited to 750 examples and sits on a titanium bracelet.

Presented by The James Brand.

Buy From The James Brand
Featured Gear

KilgourMD Prevention Scalp Serum

The best way to stop hair loss is to catch ti before it starts. KilgourMD's Prevention Scalp Serum is the first line of defense, fortifying hair follicles and preventing them from shrinking to keep full-looking hair. Prevention Scalp Serum helps block the hormone DHT that triggers hair thinning while helping to protect against environmental and age-related damage.

Presented by KilgourMD.

Buy Now

Featured Gear

Hydrow Connected Rowing Machine

Rowing machines engage 86% of your muscles and can burn up to 400 calories in just 20 minutes. Hydrow might be the best rower in the world, combining those workout benefits into a sleek new tech-savvy machine. Hydrow is made with commercial-grade components, with a 10-roller smooth gliding seat, and has been tested to last for over 3 million cycles. It also features a 22" HD touchscreen monitor with a hi-fi speaker for over 5,000 workouts led by Olympians and world-class athletes, stretching beyond rowing to cover HIIT, circuit training, yoga, and more. From 11/8-11/14, shoppers can enjoy $400 off the Pro and $200 off the Wave as part of Hydrow's BFCM Preview Sale.

Presented by Hydrow.

Buy From Hydrow
Featured Gear

Collars & Co. CEO Sneaker

Sneakers don't have to be unsophisticated. Collars & Co.'s CEO Sneaker brings a look fit for the boardroom in a low-top cut and comfortable fit. A premium suede upper is paired with a padded dual-density outsole that can be worn all day with an understated modern style.

Presented by Collars & Co.

Buy Now

Cars

SUVs & Trucks