Fjallraven first introduced the Kanken backpack in 1978. Over the last 40 years, the iconic backpack has been offered in a variety of sizes, colors, and materials, but for the first time, the Swedish company is letting customer completely customize their bag. The Kanken Me program celebrates diversity by offering endless possibilities to personalize every part of the piece. Using a simulator, you'll be able to transform your backpack in real-time, choosing from 14 different color options. It'll be constructed from durable Vinylon F fabric and include a PE foam seat cushion, along with the Kanken's signature handles, adjustable straps, front pocket, and red Arctic fox logo.