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Watches of Switzerland de NYC

Les propriétaires de 16 boutiques d'horlogerie au Royaume-Uni, Watches of Switzerland, s'établissent désormais au cœur de Soho. La toute nouvelle boutique est située dans un ancien bâtiment sidérurgique, avec des plafonds de 25 pieds, des colonnes ornées et des briques apparentes sur deux étages. Des montres Patek Philippe, Rolex, Omega, Cartier et bien d'autres sont exposées et à vendre, ainsi que des éditions spéciales pour l'ouverture et de rares garde-temps vintage rendus disponibles grâce à un partenariat avec Analog Shift. Mais il s'agit bien plus que d'un magasin de montres de luxe. Sur ce site de 8 000 pieds carrés, vous trouverez une bibliothèque consacrée à l'histoire de l'horlogerie, une galerie conçue avec la fondation artistique Aperture de New York et un bar complet proposant un menus de cocktails inspirés des montres et créés par le bar le plus influent de New York: Death & Co.

Photos: Peter Murdock

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