For high-performers who treat clarity and speed of mind as non-negotiables, Onnit's Alpha BRAIN delivers a focused, caffeine-free edge for those pursuing their full potential. Backed by clinical trials and over 10 million bottles sold, this nootropic supports cognitive performance — boosting memory, mental speed, and executive function with a precise blend of Alpha-GPC, L‑Theanine, Vitamin B6, and Phosphatidylserine. Whether you're strategizing, creating, gaming, or navigating high-stakes moments, Alpha BRAIN promotes alpha wave production and supports acetylcholine levels to keep your mind sharp without the crash. Available in capsules or instant powder for travel, it's a tool that doesn't just power your day — it elevates it.
Presented by ONNIT.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
David Gandy Wellwear's Ultimate Crew Set of 3 elevates everyday comfort with a tailored edge. Cut in a flattering slim fit, each tee is crafted from a premium cotton-modal-elastane blend that feels as good as it looks. Treated with Wellwear Breathe technology for anti-odor and anti-bacterial benefits, they're perfect for layering or wearing solo. With three in the set, you'll always have a fresh go-to on hand for a clean, confident fit — day in, day out.
Presented by David Gandy.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
Start strong — ignite your mornings with a latte ritual designed to power you through the day. Laird Superfoods' Maca Instant Latte blends freeze-dried coffee with ancient Andean maca root, and a squad of performance mushrooms (Lion's Mane, Chaga, Cordyceps, Maitake) to deliver clean energy, mental clarity, and a creamy, plant-based sip that hits harder than espresso. Whether you're chasing waves, going to the office, or catching flights, this is the upgrade your cup has been waiting for. No barista required—just add hot water and go.
Presented by Laird.
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.