Nike takes a page from Colin Chapman's playbook—simplify, then add lightness—with the Vaporfly 4. The marathon-ready racer is newly reengineered with an updated carbon fiber Flyplate and featherweight ZoomX foam, delivering maximum propulsion with every stride. A steeper heel-to-toe drop pushes you forward, while trimmed weight in the midsole, upper, and outsole keeps the shoe fast without compromise. The result: the same cushioned ZoomX responsiveness at a fraction of the weight, built to carry you past the finish line strides ahead of the competition.
Presented by Nike.
Nike's new Ava Rover continues to make major city-ready strides, now landing in a Beachy Light Orewood Brown/Washed Teal colorway that's equal parts modern and effortless. Built on a stacked ReactX foam midsole for plush, energetic cushioning, the silhouette keeps the weight down with an ultralight, technical woven upper and reductive rubber outsole that locks in a streamlined fit and street-tuned traction.
Presented by Nike.
London Sock Company's Classic Trainer socks are lightweight, breathable Scottish Lisle cotton essentials built for comfort and style. This 12-pair set offers versatile colors with subtle ribbing and logo detail, perfect for slipping into trainers while keeping a polished, understated look.
Presented by London Sock Co.
Born from the rugged DNA of the iconic Caribou boot - designed to withstand Canada's harshest winters - the Callsign Horizon sneaker is a bold architectural evolution: honoring the brand's legacy while looking towards the future. Available in two silhouettes for both men and women - Low GTX and Mid GTX - the collection fuses heritage utility with bold design. The Low leans into sneaker style with all-season performance, while the Mid, featuring a higher profile, is built to conquer both snowstorms and city streets.
Presented by Sorel.
Velocity's 1976 Ford Bronco Blackout pairs vintage attitude with modern muscle. Finished in Arabian Gray with blacked-out badging, bumpers, and a family-style roll cage, it makes an unmistakable first impression. Inside, upgraded leather and a Pioneer touchscreen with Apple CarPlay add comfort and tech, while a Gen III 5.0L Coyote V8 and 10-speed automatic deliver 460 horsepower. Wilwood brakes, coil spring suspension, and 17-inch Method Race Wheels complete a build that turns every drive into a statement.
Presented by Velocity.
Gear up for gameday with Nike's 2025 "Rivalries" collection—a new wave of NFL uniforms and merch that turn team loyalty into wearable culture. More than sideline staples, these alternates fuse identity with hometown swagger: Buffalo suits up in an icy "Cold Front," the Jets channel Gotham grit, and the Cardinals bring desert heat in a sandstorm white-out. Dropping first in high-stakes divisional matchups and staying in rotation for three seasons, the kits hit the sweet spot between fashion, hype, and legacy. Launching September 10, the collection spans jerseys, hoodies, shoes, and headwear worldwide—where team lore meets streetwear-level design.
Presented by Nike.