The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Velasca's Filòm Loafers fit like a glove — and that's no play on words. Made from the innermost layer of leather and buffed to give them their signature velvety texture, these suede shoes are washed with pumice stone for a lived-in look and feel, and hand-constructed using a tubular construction and sewn together by an internal seam called a Blake stitch, which helps the shoe flex with the natural flexing of your feet. A bit Ivy and inherently Italian, the shape references traditional college-style loafers, which were low-cut with a 'biscotto' shape. Now, they're a democratic everyman silhouette — but this iteration is for those with a keen sense of style and an eye for quality craftsmanship.
Presented by Velasca.
When brunch isn't in the cards, reach for Raw Organic Meal Replacement Powder—a truly clean, all-in-one shake that packs 20 g of organic plant-based protein, 6 g of fiber, and a full spectrum of vitamins, minerals, probiotics, and enzymes from 44 raw superfoods. It's USDA Organic, Non-GMO, vegan, gluten- and dairy-free—and tastes shockingly smooth for something so loaded. Just shake it with water or almond milk and you've got a whole-food meal that fuels the hustle, not the junk.
Presented by Garden of Life
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Designed for performance and everyday comfort, the Men's Sport Trainer Sock Bundle showcases six pairs of premium organic cotton socks built for movement. Featuring a blister tab, cushioned sole, and ribbed arch bands, they provide superior support whether you're crushing a workout or relaxing during the weekend. Crafted in England from GOTS-certified organic cotton, these socks prioritize sustainability and ensure ethical sourcing and fair working conditions. A seamless toe finish adds a touch of luxury, proving that high-performance gear doesn't have to compromise comfort or style.
Presented by Peper Harow.
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
Low-calorie and alcohol-free, Five's Infuzed THC Seltzers let you unwind with no regrets. They're designed to replace traditional booze, with 2mg of delta-9 THC, 2mg of CBD, and additional cannabinoids to deliver good vibes with every sip. The buzz will begin in under 15 minutes, and because it's plant-powered, you can relax and enjoy the ride without worrying about the hangover that inevitably follows. Naturally flavored in Black Cherry, Grapefruit, and Guava Passionfruit, each refreshing can is just 40 calories, allowing you to savor the moment guilt-free.
Presented by Five CBD.