Kith Ivy

Apart from its Treats bars, Kith has been more retail than hospitality brand. That changes with the launch of Kith Ivy. Creative Director Ronnie Fieg explains that it's essentially two things at once: a full-service, members' wellness and padel club, and new lifestyle brand. For now, the club is the focus, as it will soon open its doors in NYC's West Village. Inside, members will find a pro shop with exclusive merch, an outpost of Cafe Mogador serving Moroccan-inspired Mediterranean cuisine, the first Erewhon tonic bar outside of Los Angeles, a full-service spa, developed with Giorgio Armani, and a 1,500 square-foot gym. On roof are three fully-enclosed padelball courts with 35-foot high ceilings and Wilson x Kith Ivy branding.

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