Lexus LFA Concept EV

Based on the Sport Concept from earlier this year, the Lexus LFA Concept is being developed alongside Toyota Gazoo Racing's GR GT and GR GT3. The all-electric vehicle features a lightweight, high-rigidity all-aluminum body frame, which supports sleek, aerodynamic bodywork. Details, as normal with concepts, are scant, but they include a minimalist interior with a custom steering wheel that eliminates the need to switch hands when turning and switch layouts that can be operated without taking eyes off the road.

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Featured Gear

Nike Air Max Waffle SP

Nike merges two icons into one silhouette with the Air Max Waffle SP, combining the Tuned Air midsole of the Air Max Plus with the lightweight upper and rugged Waffle outsole of the original Waffle Trainer. The result is a modern hybrid built for all-day comfort with a clear line back to Nike's heritage, offering enhanced stability and a more responsive ride. It's a crossover built to handle mixed terrain with a confident stride that easily fits into your daily rotation.

Presented by Nike.

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Featured Gear

Happy Head Hair Growth Solution

Happy Head is changing the game in hair care by offering prescription-strength, dermatologist-formulated treatments for hair thinning and loss. Using clinically proven ingredients like Minoxidil, Finasteride, Spironolactone, and Retinol, each formula is customized for your hair type, gender, and goals, all delivered through a seamless tele-dermatology platform. For an extra layer of personalization, the optional StrandIQ™ at-home DNA test analyzes genetic markers to optimize results. Enjoy an extra 25% off site wide this December.

Presented by Happy Head.

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Featured Gear

Roborock Saros 10R

Meet the Roborock Saros 10R — smartest and most relentless cleaning machine Roborock has ever built. Standing just 7.98cm tall, it slips effortlessly under sofas, beds, and tight corners, leaving no dust untouched and no excuse for a mess. Its StarSight Autonomous System 2.0 reads and maps your home with surgical precision, gliding across carpet and hard floors with zero hair tangling and total coverage. Engineered to clean what you can't see, the Saros 10R turns precision into perfection — all while you sit back and breathe in the quiet satisfaction of spotless living.

Presented by Roborock.

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Featured Gear

IQBAR x Thomas Keller Nutrition Supplements

IQBAR x Thomas Keller presents two surprisingly elegant functional nutrition favorites: Salted Caramel Chip Bars and Yuzu Mango IQMIX. The Salted Caramel Chip Bar blends 12 g of plant-based protein with toasted macadamia nuts, rich salted caramel flavor, and five brain-boosting nutrients (like lion's mane, magnesium, MCTs, flavonoids, and vitamin E) in a low-sugar, low-carb format. Meanwhile, the Yuzu Mango IQMIX hydration sticks deliver a refreshing combo of real yuzu and mango, brain-supporting lion's mane, and magnesium L-threonate, all while zeroing out on added sugar. It's gourmet meets functional.

Presented by IQBAR.

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Cars

Concept Cars