Losing the Signal
"It's OK — we'll be fine." They weren't. Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry explains how the company that popularized pocketable email gained control over the smartphone market it helped create, only to lose it all. It's filled with interesting details — like the above quote from then co-CEO Jim Balsillie, in response to the unveiling of the iPhone in 2007 — and serves as both a good read for technophiles and a cautionary tale for anyone trying to adapt in a quickly-changing market.