Lotus Advanced Performance Division

Lotus is launching its new Advanced Performance Division, dedicated to delivering everything from one-off cars to bespoke customization and driving events worldwide. The Advanced Performance Division will be responsible for Lotus' halo cars, exclusive designs with extremely limited production numbers, personalization options tailored to customers' specific tastes, and providing motorsports support to racing teams. Tours of Lotus' new $135 million Hethel facility and the Lotus Driving Academy will also operate under the new arm. The new Emira and Evija models will be the first production cars to take part in the program.

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Odenson Beard Forger

Odenson's Beard Forger is more than a beard straightener — it's the ultimate tool for styling your beard. Using heat and ionic technology, this cordless device tames unruly hairs and straightens curls, delivering results that last all day. Equipped with 92 heating plates, a FaceSafe guard, and a no-burn guarantee, it effortlessly handles all beard types while remaining compact and portable for on-the-go use. Paired with Odenson's specially formulated beard oil for heat protection and hydration, the Beard Forger combines cutting-edge technology with Nordic-inspired craftsmanship to make grooming both easy and enjoyable.

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Luca Faloni Wool Suit

Crafted in Treviso, Northern Italy, this luxurious suit embodies Luca Faloni's Italian heritage. Each suit is handmade with the finest materials, ensuring the highest quality. Using pure virgin wool, Luca Faloni draws on a long tradition of expertise to create sustainable fabrics, producing suits that stand the test of time. Available in classic charcoal grey and midnight blue, this suit is ideal for business attire and elegant evening soirées. These Italian designs promise timeless style, securing a permanent place in your wardrobe.

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Rorra Countertop System

Tap water contamination is one of the biggest issues facing Americans today due to deteriorating infrastructure and inadequate regulation. Over 95% of tap water tested in the US was contaminated with carcinogens and is getting worse, enter Rorra. Their new 2.5 Gallon Countertop System is built using medical-grade stainless steel and features a proprietary Enfinity™ Filter (Electrokinetic Nanofiber Filtration) to target and reduce a wide spectrum of harmful contaminants such as PFAS, Lead, Microplastics and many others. Their filters are engineered and made in the USA and last for 200 gallons per filter (or 90 days of normal use). The system features a convenient indicator system to let you know when the filter needs to be changed or when you need to add more water. Designed to last for decades and is ready to use out of the box — no installation, electricity, plumbing, or handyman needed. Tap into clean water with Rorra today.

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Sockwell Socks

Sockwell redefines comfort and style with sustainable, high-quality merino wool socks proudly made in the USA. Using American-made Repreve® recycled nylon in the production of 100% of its Merino and Alpaca wool blends, Sockwell emphasizes eco-conscious innovation alongside premium craftsmanship. From compression socks for active lifestyles to everyday comfort and specialized relief solutions, Sockwell offers a versatile range of products crafted from locally sourced natural fibers to meet all your needs. Ensuring a perfect fit and reliable support with every step, these socks combine functionality with style featuring vibrant patterns, trending colors, and various lengths.

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