Spanning five generations and 100 years, the history of Moscot is a true American success story. Family patriarch Hyman Moscot arrived at Ellis Island in 1899 and soon began selling eyeglasses from a pushcart on Orchard Street. Over a century later, the company retains its roots in the Lower East Side. Although the address has changed a few times, step into their flagship at 108 Orchard, and you'll still find the same level of service and care that Hyman displayed decades ago. Over the years, the family name has become iconic, not due to branding, but due to the quality of their product, with many silhouettes becoming classics in their own right. Stop into their LES shop — or one of their two other New York locations — to experience them for yourself.

Photos: Ray Spears / Uncrate

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