There is an old southern term called Pinhooking, used to describe a keen purchase of a young thoroughbred. Bourbon and thoroughbreds are already friendly neighbors and Pinhook Bourbon helps join the two Kentucky staples together with their brand new spirit. The premier batch of 5,000 bottles features a hand-written, letter-pressed label profiling the horse Bourbon Courage — and their next batch will feature another promising colt. But it's what lies inside the bottle that is the real prize — a bright, balanced, high-rye bourbon curated by folks that know good whiskey when they taste it. Picking up a bottle could help you find a new favorite horse to root for and a new favorite bourbon to boot.