The home of Porsche now has the first Porsche retail store in the world — the Porsche Brand Store in Stuttgart. Customers will be able to browse a line of Porsche merch along with in-person car sales and special events held throughout the year. Current and classic Porsche models will be on display in the 1,000-square-foot space, alongside Porsche-themed art installations and the personal collections of famous Porsche enthusiasts. A lounge area and bar provide an atmosphere that encourages customers to mingle and converse, with food and beverages provided by local and regional businesses. The Porsche Brand Store Stuttgart is open now.