Rancourt Crowdfunded Shoes
Rancourt has been making shoes by hand in Maine for over 50 years. COVID-19 has unfortunately, for a lot of companies, thrown a wrench into things. Instead of waiting for sales to rebound, they're taking matters into their own hands with a series of crowdfunded shoes. They're offering their best sellers at wholesale pricing and waiting for orders to hit the 150 range before starting production. The company believes it's enough to keep all their shoemakers employed through the downturn, while also offering customers a premium product at a deeply discounted price.