Nike has React. Adidas has Bounce. Now Under Armour has HOVR. Debuting in UA HOVR Phantom Connected Running Shoes, the new energy-returning midsole is made from a proprietary foam developed in partnership with Dow Chemical. It works in conjunction with a mesh fabric that contains and molds the foam to ensure maximum return and a microthread upper that provides a lockdown fit. It will also be available with a sensor embedded inside, giving you access to run stats like stride length, cadence, pace, and distance without any unsightly add-ons.