Rolex Certified Pre-Owned Program

There's a huge demand for used and vintage Rolexes. The resulting market is also ripe for scammers selling knockoffs of these valuable timepieces. Better late than never, Rolex has introduced a Certified Pre-Owned Program. Watches purchased through participating Official Jewelers — noted by a special plaque — are guaranteed to be both authentic and functioning correctly. Each one will come in a distinctive pouch accompanied by a Certified Pre-Owned seal, a two-year international guarantee card, a service booklet, and a guarantee booklet. Launched in Europe last December, the program is now available in the U.S., with the timepieces available at select Tourneau, Bucherer, and Watches of Switzerland retail locations.