Rolex Watchmaking Training Center
Rolex is keeping the art of watchmaking alive with its new Watchmaking Training Center. Created in 2023, the Dallas facility now offers an 18-month course that aims to educate a new generation of watchmakers. The tuition-free educational program provides students with hands-on learning and concludes with a final exam at the company's headquarters in Geneva, Switzerland. Graduates will be prepared to support Rolex's retail and service partners across the United States. The first course begins in September 2024.