Sony Cognitive Processing TV Collection

Traditionally new TV sets focus on resolution, or backlighting, or some other tangible feature. Sony's 2021 lineup focuses on something else entirely: processing. Dubbed the Cognitive Processor XR, the chip inside these new sets divides the screen into numerous zones and detects where the "focal point" is in the picture — mimicking how the human brain works — adjusting elements like color, contrast, and detail to deliver the best picture possible. Audio is likewise processed to match what's on the screen and upconverted to 3D surround sound. The new chip will be available across a wide range of Sony's 2021 sets, from the flagship 8K LED Master Series Z9J to the 4K X92. Pricing and availability info will be announced in spring 2021.

Featured Gear

Hydrow Connected Rowing Machine

Rowing machines engage 86% of your muscles and can burn up to 400 calories in just 20 minutes. Hydrow might be the best rower in the world, combining those workout benefits into a sleek new tech-savvy machine. Hydrow is made with commercial-grade components, with a 10-roller smooth gliding seat, and has been tested to last for over 3 million cycles. It also features a 22" HD touchscreen monitor with a hi-fi speaker for over 5,000 workouts led by Olympians and world-class athletes, stretching beyond rowing to cover HIIT, circuit training, yoga, and more. From 11/8-11/14, shoppers can enjoy $400 off the Pro and $200 off the Wave as part of Hydrow's BFCM Preview Sale.

Presented by Hydrow.

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Featured Gear

Gerber Terracraft Knife

Built for the wilderness, the Gerber Terracraft is ready for any outdoor challenge. Constructed with extra-thick S30V steel, this durable fixed blade handles tasks from fire-starting to shelter-building. Paired with a premium American-made leather sheath, it's easy to carry for camping, work, or field use. Wherever adventure leads, this American-made knife promises reliable performance and lasting strength.

Presented by Gerber.

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Event Tickets Center

Some events are once-in-a-lifetime. To make sure you get through the door, Event Tickets Center has great re-sell seats available for all kinds of happenings, from the World Series to The Masters. Their 100% Buyer Guarantee backs every ticket, and for those itching to get into the action, they're offering 10% off any World Series ticket with the code BASEBALL10.

Presented by Event Tickets Center.

Melin Thermal Cold-Weather Hat Collection

Sweaters, long pants, coats — when you bundle up this winter, don't neglect your dome. Melin's Thermal Collection has a hat in every style, ruggedly constructed for protection against the cold. Melin hats are engineered to keep you comfortable and warm without the bulk. Cutting-edge materials trap heat while remaining lightweight, breathable, and water-resistant. A variety of shapes make it easy to find the right fit for the perfect blend of style and performance.

Presented by Melin.

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