Sony Master Series TVs

For decades, the XBR series represented the pinnacle of Sony's TV lineup. No more. The new lineup of Master Series TVs is named such for their ability to approach the quality of the professional-grade monitors used to create the movies and shows they display. Both the OLED-based A9F and LCD-based Z9F are powered by the new Picture Processor X1 Ultimate, which automatically detects and analyzes every object on the screen, remastering each individually for accuracy, detail, texture, and depth. There's also support for CalMAN calibration software, a new Netflix Calibrated Mode developed with the streaming service to deliver the absolute best picture quality, and new Acoustic Surface Audio+ technology that hides the center sound actuator behind the screen, just like at a theater. The new range will be available this fall in sizes ranging from 55" to 75".

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