It's not easy to make a five-figure TV seem cheap, but all one needs to do is look at the price of the 98-inch Sony Master Series Z9G to make its 85-inch counterpart look like a steal. While the still-huge 85-incher will sell for $13,000, the wall-sized 98-inch set is priced at a staggering $70,000. Both sets are powered by the Picture Processor X1 Ultimate chip, with an algorithm developed specifically for 8K that can detect and analyze each object in the picture for optimal detail and contrast. Built-in speakers are tuned to position the sound to match what's on the screen and are also compatible with Dolby Atmos. Netflix Calibrated Mode and IMAX Enhanced further ensure the best picture quality possible, and the sets run on Android TV with Google Assistant for hands-free operation.