Tag Heuer x Super Mario Connected Smartwatch

Tag Heuer is adding Nintendo's iconic Super Mario to its newest smartwatch. The new watch is packed with Mario branding, from a red "M" engraved in the crown and on the clasp to familiar Super Mario Bros icons like a mushroom, pipe, and star on the bezel. A range of Mario-themed dial options lets you customize the watch, and just like the classic Nintendo game, wearers can level up new animations with surprise twists as they meet their fitness goals throughout the day. The smartwatch is limited to 2,000 examples and goes on sale at select Tag Heuer boutiques this week.

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