The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
Watch any live television, and you'll probably see a commercial promoting the new wave of GLP-1 weight loss injections. Simple takes a different, medication-free approach built by a team of medical experts to build an approach that helps users form healthy habits that drive real results. After filling out a detailed survey, users can unlock their personalized weight loss plan including nutritional analysis features, easy food logging and daily workout plans with everything from strength training to yoga. So far, they have helped over 13 million users lose millions of pounds. With Simple, you can lose weight without spending every day in the gym, and right now, you can save 50% when you sign up through the link below.
Presented by Simple App.
Low-calorie and alcohol-free, Five's Infuzed THC Seltzers let you unwind with no regrets. They're designed to replace traditional booze, with 2mg of delta-9 THC, 2mg of CBD, and additional cannabinoids to deliver good vibes with every sip. The buzz will begin in under 15 minutes, and because it's plant-powered, you can relax and enjoy the ride without worrying about the hangover that inevitably follows. Naturally flavored in Black Cherry, Grapefruit, and Guava Passionfruit, each refreshing can is just 40 calories, allowing you to savor the moment guilt-free.
Presented by Five CBD.
Pair Eyewear introduces its new Mixed Material Collection, with three fresh base frame colors — Tortoise/Gold, Pink Clear/Rose Gold, and Green Clear/Gold — offering a stylish upgrade to five fan-favorite shapes. Whether you're after the timeless edge of Tortoise/Gold, the romantic charm of Pink Clear/Rose Gold, or the grounded cool of Green Clear/Gold, this collection brings elevated versatility to your everyday look. Each frame is crafted in-house and to reflect your evolving style in the highest quality eyewear possible.
Presented by Pair Eyewear.
David Gandy Wellwear's Ultimate Crew Set of 3 elevates everyday comfort with a tailored edge. Cut in a flattering slim fit, each tee is crafted from a premium cotton-modal-elastane blend that feels as good as it looks. Treated with Wellwear Breathe technology for anti-odor and anti-bacterial benefits, they're perfect for layering or wearing solo. With three in the set, you'll always have a fresh go-to on hand for a clean, confident fit — day in, day out.
Presented by David Gandy.