ThruDark End of Days Parka

Founded by Former UK Special Forces, ThruDark makes gear to withstand any real-world scenario, including the apocalypse. The End of Days Parka evolves the brand's high-performance outerwear to a new level. Built from eVent 3L, the fabric acts as a laminate membrane turning the jacket into a waterproof shell, offering a 20,000 HH rating with 20,000 gsm breathability. It's reinforced with black Dyneema, a material 15 times stronger than steel, to provide an armor-like abrasion resistantance for battling the world's demise, while a high tenacity Cordura secures critical areas. A combination of synthetic Polartec smart fleece fabrics and premium goose down fill will keep you warm at -40 degrees Fahrenheit, and a synthetically engineered fur-lined hood protects your face. As we wait for our impending doom, the End of Days Parka can also support you on expeditions to the remote and extreme corners of the world.

Presented by ThruDark.

Buy From ThruDark / $1,200

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Nike Air Jordan 4 Retro Vivid Sulfur

The Air Jordan 4 debuted in 1989 in classic colorways like White Cement and Bred. The latest release amps up the retro silhouette with a bold pallet. Its white leather upper is contrasted with vivid sulfur on the floating eye stays, padded collar, and sole details. Anthracite highlights the mesh details, while coconut milk on the heel and toe gives the sneaker a vintage effect. Available in women's sizes, the Nike Air Jordan 4 Retro Vivid Sulfur will drop on April 6, 2024.

Presented by Nike.

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NERRĀ Bathhouse Ritual

NERRĀ has transformed the mundane daily routine into a soul-nourishing ritual. Embracing ancient bathing practices, their products turn everyday self-care into a moment of connection, relaxation, and rejuvenation. It's not just about cleansing; it's about creating a sanctuary at home where each action is an act of self-love and mindfulness. Their four-step process soaks, exfoliates, purifies, and nourishes the skin, providing a spa-like experience at home. Upgrade your body care routine and experience the difference with the Ritual collection.

Presented by NERRĀ.

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Bombas Seaside Dress Calf Socks

Summer is coming soon, and while we hope you're not wearing dress socks to the beach, you can start mentally preparing for the surf and sand with these Seaside Dress Calf Socks from Bombas. Made from a cotton/poly blend with just the right amount of stretch, they have the same seamless toes, Y-stitched heels, and honeycomb arch support that make Bombas' everyday socks so enticing. They also have Stay-Up Cuffs that keep them from sliding down your leg and are adorned with nautical stripes, seagulls, and snails, helping you get in the coastal mindset even if you're stuck inside for a few more months. As with all Bombas purchases, for every pair sold, one will be donated to those in need.

Presented by Bombas.

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Vita Coco Treats

Vita Coco is introducing Vita Coco Treats, a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. In celebration of the launch, Target shoppers can pick up Treats for free by signing up for a full product rebate on the website, while supplies last. Beginning April 15, you can also enter to win a "Treat Yourself" kit, packed with Vita Coco Treats and other popular Target shopper favorites by visiting Vita Coco's Instagram, while supplies last.

Presented by Vita Coco.

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