Tiffany & Co. has made the Larry O'Brien trophy for the NBA champs since 1977. For 2022, in honor of the NBA's 75th anniversary, they're giving all the big awards an overhaul. The Eastern and Western Conference MVPs now get the Larry Bird and Magic Johnson trophies, respectively, honoring the pair's historic rivalry that propelled the NBA to new heights. Both of those, as well as the new Bob Cousy and Oscar Robertson Conference Champ trophies and the revised Larry O'Brien were designed in collaboration with artist Victor Solomon of Literally Balling, as well as the Bill Russell Finals MVP award. The championship trophy leans forward into the future, and is plated in 24-karat gold with Tiffany's signature sterling silver in the base — which now has enough room to list the Finals winners through 2046 — and in the trophy's laces.