Transformers Optimus Prime Auto-Converting Robot

37 years, several animated series, and a multi-billion dollar movie franchise later, the dream is real — an auto-converting Optimus Prime action figure. A collaboration between Hasbro and Robosen Robotics, the Transformers Optimus Prime Auto-Converting Programmable Advanced Robot - Collector's Edition combines a mobile app with 27 servos to transform from a big rig to a 19-inch tall robot, all at the touch of a button. The toy has over 5,000 parts and 60 microchips to make the magic happen, triggered by either the app, a button, or voice commands. The Optimus Prime robot is available for pre-order now, with deliveries scheduled for August 2nd.

Buy From Hasbro / $699

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Vita Coco Treats

Vita Coco is introducing Vita Coco Treats, a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. In celebration of the launch, Target shoppers can pick up Treats for free by signing up for a full product rebate on the website, while supplies last. Beginning April 15, you can also enter to win a "Treat Yourself" kit, packed with Vita Coco Treats and other popular Target shopper favorites by visiting Vita Coco's Instagram, while supplies last.

Presented by Vita Coco.

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Joyful Co. Mother's Day Box

This Mother's Day, Joyful Co. has curated the Recharged box with products to uplift her spirits, nourish her body, and create a soothing environment that promotes relaxation and balance. It features a sweet peach and champagne-scented candle, two crystal champagne glasses, lavender-scented bath bomb, vanilla Earl Grey cookies, two black slate coasters, celebratory drink stirrers, non-alcoholic prickly Paloma cocktail, and sweet cream Earl Grey tea. If your mom is more of a foodie or coffee lover, their collection of unique products will help you find the perfect gift.

Presented by Joyful Co.

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Nike Alphafly 3 Road Racing Shoes

Running 26.2 miles is a lot different than tackling your local charity 5K. To accommodate the needs of marathon runners, Nike created the Alphafly line, now in its third generation. It employs two types of Zoom cushioning — a high-stack ZoomX foam midsole that encourages a smooth transition and Air Zoom units in the forefoot for an energy return boost. A wide, full-length carbon fiber Flyplate improves forward propulsion, and the breathable Atomknit 3.0 upper is paired with a lacing system designed with racer input to enhance comfort.

Presented by Nike.

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Nike Air Jordan 4 Retro Vivid Sulfur

The Air Jordan 4 debuted in 1989 in classic colorways like White Cement and Bred. The latest release amps up the retro silhouette with a bold pallet. Its white leather upper is contrasted with vivid sulfur on the floating eye stays, padded collar, and sole details. Anthracite highlights the mesh details, while coconut milk on the heel and toe gives the sneaker a vintage effect. Available in women's sizes, the Nike Air Jordan 4 Retro Vivid Sulfur will drop on April 6, 2024.

Presented by Nike.

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