The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Velasca's Filòm Loafers fit like a glove — and that's no play on words. Made from the innermost layer of leather and buffed to give them their signature velvety texture, these suede shoes are washed with pumice stone for a lived-in look and feel, and hand-constructed using a tubular construction and sewn together by an internal seam called a Blake stitch, which helps the shoe flex with the natural flexing of your feet. A bit Ivy and inherently Italian, the shape references traditional college-style loafers, which were low-cut with a 'biscotto' shape. Now, they're a democratic everyman silhouette — but this iteration is for those with a keen sense of style and an eye for quality craftsmanship.
Presented by Velasca.
The Toscano Linen & Cotton Shorts are the Riviera summer distilled: a breathable blend of linen and cotton that feels as effortless as a coastal breeze and tailored with Italian finesse. Featuring a modern fit and soft texture, these shorts carry you seamlessly from sun-soaked beachside escapes in Portofino to twilight strolls through Saint-Tropez. Featuring a drawstring waistband and functional pockets, they're built for warm-weather days where comfort meets understated elegance—your essential companion for every moment under the Mediterranean sun.
Presented by Collars & Co.
If the Strip is calling but your schedule isn't playing along, myVEGAS Slots brings the buzz of the casino floor straight to your phone. This free-to-play app isn't just about racking up virtual chips; it's your gateway to real-world rewards like comped hotel stays, show tickets, and even luxury dining experiences from MGM Resorts. Whether you're on a coffee break or cruising at 30,000 feet, each spin gets you closer to Vegas perks without dropping a dime, and can even get you entries into the myVIP World Tournament of Slots. Taking place on Atlantis Paradise Island in the Bahamas on October 22-26, 2025, 500 players will compete in an invite-only slot tournament with the winner taking home a $1,000,000 prize.
Presented by MyVegas.
Born on the gridiron, reborn for the streets — the Nike Field General returns, reshaped for a new era. Once worn by quarterbacks calling shots under Friday night lights, this latest drop revives that same fearless spirit in a silhouette built for city grit. Cloaked entirely in supple leather, the cacao-toned upper delivers a refined take on vintage toughness, while the Waffle sole keeps its '80s roots alive with every step. A padded collar, full cupsole stitch, and foam midsole lock in comfort and durability, making this a sneaker that doesn't just honor history—it commands it.
Presented by Nike.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.