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The Science of Product Naming
Through his company Lexicon Branding, David Placek has named over 4,000 brands including Swiffer, Febreeze, and Dasani. His ability to create successful product names could be considered an art form, but his approach is more scientific. Placek utilizes sound symbolism — a method that tracks feelings evoked from certain letters all across the globe, ensuring your product gives off the right vibes to every customer around the world.
The Master of Tunnels
El Chapo is one of the world's most notorious drug traffickers. One of the things that made him so successful was his masterful use of tunnels. Not only did he use the sophisticated underground passages as a way to transport drugs across the border, but also to transport himself out of danger and even out of jail.
Stories from the Felt
Steve Albini is a rock legend that has worked with bands like Bush and Nirvana. But this isn't about his musical history. Albini is also now a legend at the table. In this mini-documentary, Stories from the Felt goes into the non-producer's past with poker and how he won his first WSOP Gold Bracelet in 2018.
Jon Snow Knows Nothing About Tea
Although he's lousy at making tea, the King of the North would like you to join him for some. Sign up through Omaze and you and a friend will get the VIP treatment starting with tea at London's exclusive Groucho Club with Jon Snow (luckily he won't be making it) before heading to the Vaudeville Theatre to watch Kit Harington in his play True West. The prize includes airfare and hotel and the donations go to benefit Mencap.
Nick Offerman's United Center Statue
There are few higher honors in the Windy City of Chicago, Illinois than having a bronze likeness installed in the United Center. Michael Jordan, Scotty Pippen, Steve Kerr, and other Chicago greats are all there, and now a new figure has taken their place among the greats — Nick Offerman. Only this statue has a twist — its Nick Offerman himself.
Elon Musk Will Most Likely Go To Mars
Due to some recent breakthroughs, Elon Musk has upped the probability that he'll be on a rocket to Mars. The SpaceX CEO told Axios on HBO that there's now a 70% chance he'll reside on the Red Planet one day. He followed it up by shooting down the notion that a move to Mars is just an escape hatch for rich people by revealing the harsh realities that would come with the new zip code.
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A Man and His Watch
When you find the right watch, it becomes an extension of you. That's been the case for generations of iconic figures like Paul Newman, Franklin D. Roosevelt, and Elvis Presley. A Man and His Watch profiles those figures and the timepieces they wore from the perspective of author Matthew Hranek, who traveled the world conducting interviews and gathering the histories of 76 watches. Each piece is attached to an original photograph and a detailed story of some of the most coveted watches in the world.
216 pages.
Vans UltraRange Rapidweld Shoe
Made for athletes in search of a comfortable shoe to wear while traveling, the Vans UltraRange Rapidweld is one of the most versatile in the brand's arsenal. It's made with a new UltraCush Lite midsole compound for added comfort and durability. It also has LuxLiner sock-fit construction for a secure, comfy fit, fully breathable mesh with Rapidweld details, and synthetic, textile, and suede uppers. Each pair is finished using water-based inks and glues and a durable rubber reverse waffle lug outsole.
Presented by Vans.
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Remembering Stan Lee
Stanley Martin Lieber helped changed comics from pulpy, kid-focused stories to something approaching high art. Lee's characters might have superpowers, but they were also human — affected by the same worries and frustrations that we all deal with. Lee took Marvel from a small division of a publishing house to a large multimedia corporation and the biggest franchise in movie history. With his passing, the world has lost another hero.
Every Stan Lee Cameo
On November 12, 2018, real-life superhero Stan Lee fought his final battle. Lee started in comics in 1939 and helped make Marvel the biggest in the business, creating or co-creating some of the most well-known heroes like Spiderman, the X-Men, Iron Man, the Incredible Hulk, and the Black Panther. Disney brought Marvel to the big screen with the massively successful Marvel Cinematic Universe, but even before the huge Disney-led films, Lee was given several cameos starring his characters. Here is every one of Stan Lee's appearances from 1989 to his last in 2018.
Fred Lyon and San Francisco
Former Life magazine photographer Fred Lyon was born and raised in San Francisco. At 94 years old, he has spent his lifetime capturing his native city throughout the decades. During an interview at The Interval, the photography icon shares his unique form of time traveling through 85 photos in 365 seconds.
Jonah Hill's Mid90s Hip-Hop Knowledge
If you're going to make a film called Mid90s, you better know a thing or two about the era's hip-hop. Director Jonah Hill proves worthy when he takes The Genius Test and passes with flying colors.
Becoming Freddie Mercury
After watching the trailers for the upcoming biopic Bohemian Rhapsody, you see Rami Malek transform into Freddie Mercury. But becoming the Queen frontman is more than just some fancy costumes and wigs. In this featurette, the film's star, director, and members of the cast reveal what all went into turning an actor from California into one of the most electrifying singers to ever take the stage.
Tommy Wiseau's Joker
Although Joaquin Phoenix has been making headlines while filming Todd Phillip's upcoming Joker film, there's another actor giving the role a go. No, not Jared Leto but Tommy Wiseau. The Room director and star first portrayed the Clown Prince of Gotham back in March with a surprisingly compelling performance. Now he's back at it to recreate another scene from Christoper Nolan's Dark Knight franchise and prove he's the ultimate villain.
Pitching Ideas to Steve Jobs
Steve Jobs was the co-founder of Apple, America's first trillion dollar company. To say pitching a new idea to him could be intimidating would be an understatement. Just ask Ken Kocienda. The software engineer and designer worked at Apple for over 15 years and during his time there brought several demos to the CEO, including the autocorrect touchscreen keyboard for the iPhone. In this interview, Kocienda describes exactly what it was like to pitch a prototype to Steve Jobs.
Eyebrow-Raising Elon Musk Interview
In between building rockets and electric cars, Elon Musk stopped by the Joe Rogan Experience. During the three-hour interview, the Tesla and SpaceX CEO talked flamethrowers and electric planes while smoking a blunt and sipping whiskey. The release of the podcast coincides with the departure of two more Tesla executives and a stock price drop.
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Fulton & Roark Shave Cream
If you're a sucker for old school functional packaging paired with concentrated traditional grooming formulas, this is your shave cream. Fulton & Roark's shaving cream moisturizes and fortifies the skin with oils of avocado, tea tree, jojoba, and citrus, but equally as impressive is the tube's use of a traditional, integrated twist dispenser, ensuring you get every last bit of the highly concentrated cream out. Fulton & Roark's shave cream also combines bergamot, spearmint, and ginger grass to cool the skin and prevent irritation from your razor blade. Apply to warm, damp skin in upward motion, to lift the hairs. Let sit for a minute before shaving, so that product can soften and condition the skin and hair for a smooth shave.
3.4oz / 100ml
Salt & Stone Natural Deodorant
Aluminum-based antiperspirants can cause all kinds of health problems while natural deodorants like this one leave out the aluminum and contain ingredients that are actually good for you. And the herbal blend of Lavender, Sage, and Rosemary essential oils smells great and neutralizes odors. Jojoba oil is also part of the mix, a natural antibacterial and anti-inflammatory that's easy on sensitive underarm skin.
3.3 oz.
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Tesla Factory Tour
If you're not a car owner or a VIP, the chances of you getting a tour of Tesla's Fremont factory are slim and even if you do, getting one led by CEO Elon Musk is nearly impossible. Until now. The engineer entrepreneur guides you through his California car manufacturing plant where the Model 3 is produced. During the walkthrough, Musk talks about the importance of robots and humans, production speed, and the brand's most popular colors.
Tinker Hatfield's Creative inspirations
Tinker Hatfield is a legend in the sneaker world. The architect turned Nike shoe designer made a name for himself designing icons like the Air Max 1, Nike MAGs, and his collaborations with Michael Jordan. While at his Portland warehouse, Hatfield reminisces about some of his big career moments as well as the inspirations that fuel his creative process.
The Man Who Owns The Moon
With no known inhabitants and a 238,900-mile journey from our planet, it's hard to believe that anyone owns the Moon. Well, Dennis Hope does. Not only does he claim to own the moon, but he's selling it off piece-by-piece which in his eyes, also makes him the richest man on earth.
The Rogue Tesla Mechanic
Rich is the self-titled Dr. Frankenstein of Teslas. From his home in Massachusetts, the mad mechanic scours the internet for busted and broken-down Teslas so he can independently resurrect the dead electric vehicles. This wouldn't be so interesting if the Elon Musk-run car company discourage owners from doing this very thing. He shares his adventures on his YouTube channel Rick Rebuilds in an attempt to help other people take back the right to rebuild their cars.
What a Conductor Actually Does on Stage
In front of every orchestra, you'll find a conductor passionately waving a wand as the musicians play. They seem to be putting on a performance of their own. Almost as if they're possessed by the music causing them to produce movements that are somewhat like an interpretive dance. But what are they actually doing? Conductor James Gaffigan gives us some insight into their role and how their actions influence a performance.
The Art of Traditional Pinsetter Mechanics
Meet Joe Martinez. For the last 25 years, this Brooklyn-based mechanic has kept the vintage bowling alleys of the 40s and 50s ticking. These retro pinsetter machines are regularly replaced, making Martinez part of a dying breed. In this short profile, he takes you behind the lanes to showcase the traditional methods of old-school pinsetter mechanics.
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Kurt Vonnegut's Guide to Short Stories
Over his 50 year career, Kurt Vonnegut wrote numerous novels, plays, and works of non-fiction as well as several short-story collections. In this vintage sound bite, the author reveals his eight secrets to writing a killer short story.
Stanley Kubrick Explains the Ending of 2001: A Space Odyssey
The ending of Stanley Kubrick's 2001: A Space Odyssey is a bit ambiguous, to say the least. Viewers have debated its meaning for the last 50 years but we may finally have the answer now. In this unearthed interview with Jun'ichi Yaoi from 1980, the legendary director reveals his intent behind the final scene of the iconic film. The clip is taken from a documentary Yaoi was making at the time about extraterrestrial life. He spoke with Kubrick during the filming of The Shining but the project was never released and remained shelved until the footage was sold on eBay in 2016.
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Being Alone Forever
Humans are social creatures, and while solitude can be good for everyone, too much can be extremely harmful. One way we've learned about isolation is by solitary confinement in prison. The effects of solitary are well-known — mental issues, violence, and hallucinations — and have also been studied with primates in the lab. LifeNoggin looks at what happens when we're alone too much, and what that teaches us about ourselves.
West Philadelphia, Born and Raised
In order to get a giant mural of yourself in Philadelphia, you have to have done something important — like 76ers Dr. J. Will Smith has had one of the biggest careers in TV and Hollywood, and now the Philadelphia native has his own mural. Artist Richard Wilson created it as a tribute to Smith's continued involvement in the city even after becoming a star.
Doors
After a lifetime of busting through doors, MJ Hegar is looking to break through one more. The Air Force veteran is joining the Texas congressional race to run against Republican Rep. John Carter. After introducing herself to the world with her first campaign ad, her inspiring story is not only gaining a lot of attention, but also a lot of support.
The VFX Masters Behind Stranger Things
Behind every great visual effect is a team of VFX wizards. When it comes to season two of Stranger Things, those wizards are Paul and Christina Graff. From the Demodogs to the Shadow Monster, the Crazy Horse Effects founders break down how they turned Hawkins, Indiana into The Upside Down.
Sweet Nostalgia with Warren Buffett and Bill Gates
Warren Buffett and Bill Gates get the nostalgia flowing at Hollywood Candy in Omaha's Old Market. Over some sweet treats, pinball, and vintage magazines, the billionaire duo reminisces about their childhoods, business ventures, and Willie Nelson.
Millie Bobby Brown Spotlight
Behind that soft-spoken girl who can crush arms with her mind is Millie Bobby Brown. The teenage actress began turning heads when she took on the role of Eleven for the Duffer Brother's Netflix series Stranger Things. While the whole world adores her as the psychokinetic member of the Hawkins AV Club, the show's cast and crew just plain adore her.
