The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Once built for the indoor pitch and later claimed by skaters and streetwear purists, the Nike Gato has always thrived where precision meets style. First launched as the Nike5 Gato Street in 2010, this low-profile silhouette combined premium leather, suede, and embossed detailing with functional grip and XDR rubber — crafted for those who play fast and live faster. Now reborn for the modern city grid, the Gato returns with breezy textile underlays for breathability, a soft foam midsole, and that unmistakable gum sole grip. It's not just a comeback — it's a crossover. This revival is for those who look to the past and gain more traction for the future.
Presented by Nike.
Start strong — ignite your mornings with a latte ritual designed to power you through the day. Laird Superfood's Maca Instant Latte blends freeze-dried coffee with ancient Andean maca root, and a squad of performance mushrooms (Lion's Mane, Chaga, Cordyceps, Maitake) to deliver clean energy, mental clarity, and a creamy, plant-based sip that hits harder than espresso. Whether you're chasing waves, going to the office, or catching flights, this is the upgrade your cup has been waiting for. No barista required—just add hot water and go.
Presented by Laird.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
Bakscape revolutionizes men's grooming with a time-saving, omni-directional shaver designed for effortless self-care. Its six precision titanium-coated foils deliver an ultra-close, irritation-free shave — whether wet or dry — while the friction-fit extendable handle ensures independent back, head, chest, and full-body grooming. Unlike bulky competitors prone to razor burn, Bakscape's sleek, efficient design offers complete coverage in just minutes, providing the ultimate grooming. Plus, enjoy 10% off your first subscription order with code BAKLBY10.
Presented by Bakscape.
We could all use a little extra delight in our lives. Medterra's Daily Delight Gummies use a balanced blend of THC and CBD to enhance everyday activities. Each gluten-free gummy delivers 25mg of full-spectrum CBD, 5mg of THC, and 3mg of minor cannabinoids to balance out the buzz. They're also third-party lab-tested for purity, made from USA-grown, non-GMO hemp, and easily cut in half (or quarters) for personalized dosing, ensuring an ideal mix of relaxation and joy every time.
Presented by Medterra.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.