Built for a quick first step and explosive takeoffs, the Skechers SKX Reign 2.0 brings performance-focused tech to the hardwood in a clean white and blue colorway. The low-top pairs a durable mesh and synthetic upper with a dual-density HYPER BURST midsole for responsive cushioning, a full-length carbon-infused plate for added propulsion, and a Goodyear performance outsole engineered for grip and durability. Part of Skechers' growing basketball lineup, the SKX Reign 2.0 is ready for tip-off and backed by pros like Julius Randle.
Presented by Skechers.
RTA's latest men's collection doubles down on the Los Angeles label's mix of bold design, premium materials, and rebellious streetwear attitude. The new arrivals span denim, outerwear, tees, knits, shorts, and accessories, with standout pieces like the brand's signature denim and statement jackets bringing a sharper edge to everyday dressing. Relaxed silhouettes and distinctive details keep the lineup unmistakably RTA, while versatile layers make the collection easy to work into an existing wardrobe. It's a fresh selection for those who prefer their staples with a little more attitude.
Presented by RtA.
The hoodie has long been a casual staple, but Collars & Co.'s Cloud Cotton Hoodie gives it a more refined identity. Crafted from an ultra-soft brushed cotton blend, the lightweight layer delivers warmth with a smooth hand feel while maintaining a relaxed fit that never looks oversized. Ribbed cuffs and hem, a cleaner silhouette, and an elevated finish make it just as appropriate for travel and weekend dinners as it is for off-duty afternoons. It's the kind of everyday essential that quietly replaces every other hoodie in your rotation, proving that comfort and polish can coexist.
Presented by Collars & Co.
The Nike x Hyperice Hyperboot brings recovery technology into a wearable format designed to keep athletes moving. Combining Hyperice's HyperHeat technology with Normatec dynamic air compression, the high-top boot delivers targeted warmth and rhythmic compression to the feet, ankles, and Achilles, helping prepare muscles for activity and support post-workout recovery. Three heat levels and three compression settings allow for a customized experience, with controls built into the boots or accessible through the Hyperice app via Bluetooth. Designed to be worn while sitting, standing, or walking, the battery-powered system makes it possible to warm up on the go, whether heading to the gym, preparing for competition, or recovering between sessions. With USB-C charging and a TSA-friendly design, the Hyperboot brings a new level of mobility to the warm-up routine.
Presented by Hyperice.
The city becomes a concrete playground with the Nike Ava Edge, navigating everything from morning commutes on crowded sidewalks to late night rooftop bars and adventures. Inspired by the geometry and interconnected grid networks of modern cities, the upper layers are formed by weaving textiles with breathable mesh netting to create a flexible and protective fit around the foot. An oversized midsole uses performance-level SCF foam for soft cushioning through long days on concrete, while a flexible, perforated rubber outsole wraps onto the midsole for added durability and leaves a distinctive imprint behind with every step. Combining technical construction with an urban-focused silhouette, the Ava Edge takes the active lifestyle of the Ava lineup off the running route and into the everyday rhythm of the city.
Presented by Nike.
Men have dedicated products for shaving, skincare, and nearly every part of their grooming routine. Dr. Tuggs adds one more to the bathroom cabinet with Gentleman's Lotion, a premium formula designed specifically for solo time. Made in the USA with aloe, avocado oil, and vitamin E, the dermatologist-tested masturbation lotion replaces everyday moisturizers with a silky-smooth texture that delivers long-lasting glide and easy cleanup. Its creamy consistency transitions into a slippery finish, balancing comfort and control. Packaged discreetly and designed with the same attention given to everyday grooming essentials, Gentleman's Lotion makes a convincing case for keeping one more product within arm's reach.
Presented by Dr. Tuggs.