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Retro Apple iPhones
Apple has made some of the most iconic, instantly-recognizable products of any company ever. The Macintosh, the iMac, the iPad, and the iPhone all revolutionized the way we interact with technology. YouTube channel Future Punk reimagined the iPhone, not as a product from 2007, but something that had been in Apple's arsenal since the '80s, with corresponding design language over the years.
Dedication
Ryan Reynolds loved Aviation Gin so much he bought the entire company. When they decided on to do a limited-edition signature bottle, Ryan blew every one of them himself and etched them by hand. This level of dedication is so impressive, even Fyre Festival hero Andy King approves.
Same Dream
After more than a decade without a championship win, Tiger Woods went home with the green jacket. His 2019 Master's victory became the 15th major titles for the 43-year-old golfer and put him down for one of the greatest comebacks in sports history. To celebrate, Nike released this tribute ad to his win.
Siblings
Love them or hate them, siblings are forever the greatest partners in crime. In honor of National Siblings Day, Diamondback Bicycles pays tribute to the brothers and sisters out there with this all-too-accurate short film.
Colonel Robocop
KFC has yet another new Colonel. Rather than a comedian or high-profile celebrity, the fast food brand enlisted RoboCop to don the signature stash. The choice comes after the secret recipe was in need of transport from a relatively secure safe at the KFC Headquarters in Louisville, Kentucky to the Bahnhof Underground Data Center in Stockholm.
The Seven Worlds
Following up on his Super Bowl ad for Turkish Airlines, Ridley Scott directs a short for Hennessy X.O. His latest effort leans more toward his sci-fi roots, featuring a visual odyssey through the seven tasting notes found in the complex cognac. While the 60-second version will air during the Oscars, this extended cut is worthy of an award on its own.
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SimpliSafe Home Security
Protecting your property shouldn't involve drilling holes and running wires. The Simplisafe Home Security System requires none of the above, and is easy to install yourself. It starts with a base station that connects to their service via WiFi with a backup cellular connection for emergencies. You can arm and disarm it from the keypad, with a key fob, or with your phone. Add on as many entry, motion, smoke, glass break, and CO sensors as you need — the system is easily expandable to fit your needs, and comes with the assurance of 24/7 monitoring.
Presented by SimpliSafe.
As seen in Uncrate Issue 04.
19-69 Eau De Parfum
The 19-69 brand was birthed in an effort to bottle counterculture movements from the past. Over the course of two years, the brand went through an exhaustive creative process with artisans in Scandinavia, France, and Italy before launching their fragrances in Paris. Each scent is inspired by an era, culture, or setting and the music and trends that help shape them and brought to life in the names, packaging, and the fragrances themselves.
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Truce
Hugh Jackman and Ryan Reynolds have finally come to a truce. After a year of social media banter, the Merc with a Mouth and Wolverine decide to play nice and make commercials for each other's companies, Laughing Man Coffee and Aviation Gin. Apparently, one of them is still holding a grudge.
Audi Cashew
Audi snaps us back into an electric-fueled reality for their Big Game ad.
Joe Pesci watches Home Alone Again
For Christmas 2018, Google launched their Home Alone Again ad campaign, featuring Macaulay Culkin as a grown-up Kevin, home alone in the same house on over Christmas. To wrap up the time warp, Joe Pesci watches the commercial and waits for his big moment, setting around the television with friends and family.
Change Up the Usual
The Dude is known for his White Russians. Carrie Bradshaw is a noted devotee of the Cosmopolitan. For this year's Super Bowl ad, Stella Artois has these screen icons switch up their normal drinks while suggesting you do the same — even if you can't quite pronounce the name.
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Aereomexico DNA Discounts
Mexican airline Aereomexico's number one destination is the United States. The United State's number one destination isn't Mexico — and Aereomexico wants that to change. In exchange for taking a DNA test, Aereomexico offered discounts to people in several states based on the percentage of Mexican ancestry in their results, making for a lot of surprised customers and a few changed minds.
Home Alone Again
Kevin McCallister is all grown up but this time around, he isn't completely home alone. Google Assistant is there to help when Macaulay Culkin recreates some classic scenes from the 1990 film.
The Process Behind Aviation Gin
The distillation process behind booze is always fascinating but the techniques used for Aviation Gin are downright unbelievable. From sunrise meditations to serenades by Sarah McLachlan, owner Ryan Reynolds reveals the extreme measures his distillers go through the ensure each bottle of Aviation Gin is impeccable.
Share Your Gifts
The latest feel-good holiday ad comes courtesy of Apple. Featuring the song "Come Out and Play" by Billie Eilish, their animated spot follows a creative spirit who hides away her talents because she's too afraid to share them. Things get warm and fuzzy when her creations make it outside of her apartment to a city of soon-to-be fans.
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Uncrate Issue 05
For Issue 05, we gathered ten of the world's best Barn Finds, ten of the most interesting caviar-and-potato chip pairings, three spectacular places to stay in Italy, and thirty stunning objects of desire.
One magazine, six languages: English / Deutsch / Français / Italiano / Español / 日本語
200 pages / Heavyweight paper / Book-style cover / Free shipping in U.S.
Punkt. MP02 Mobile Phone
To kick off the launch of Uncrate Issue 05 and the return of our favorite not-smartphone, the Punkt MP02, we've partnered with Punkt, Grand Classics, and Mark Ronson to host a VIP screening of 1983's The King of Comedy, staring Robert De Niro. Personally selected by Mark Ronson, the film is a timely choice given its direct influence on this month's release of Joker, and as De Niro also appears in Joker as homage to his character in The King of Comedy. On October 16th at the Public Arts venue, at New York's Public Hotel, a select group of guests and friends of Mark Ronson, Punkt, Grand Classics, and Uncrate gathered for the screening and cocktails. Punkt, maker's of minimalist technology, chose to partner with Grand Classics on this screening due the increasingly frustrating effect of smartphones on the film community. Often used to snap pictures that leak a film's plot details well before release, smartphones have become a drag on sets around the world. Punkt's MP02 phone, a camera-less work of art, fixes not only this issue but allows anyone to disconnect from the distracting while remaining connected via a good old fashioned phone call or basic text message. Animoji's need not apply.
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John Lewis Christmas 2018
Department store John Lewis' Christmas ads have unofficially kicked off the start of the season in the UK since 2007. Until now, the ads used covers of famous songs that were so popular some of them even charted on the UK Singles Chart. This year, John Lewis pulled out all the stops, bringing in music icon Elton John in a retrospective of his career set to "Your Song". Sitting at the piano Elton got for Christmas as a boy, the ad travels back in time to a gift that would change his life — and launch one of the most storied careers in pop music history.
Dream Crazy
Get inspired to follow your dreams with Nike's latest powerful campaign. Narrated by Colin Kaepernick, the ad highlights athletes like Shaquem Griffin, Alphonso Davies, Serena Williams, and LeBron James who beat the odds to not just play their sports, but dominate them.
Just Do It: Serena Williams
Today, Serena Williams returns to the US Open. The tennis legend took a break after the birth of her daughter and several injuries. In this touching tribute, Nike celebrates Williams' comeback with clips of some of her greatest moments from the tournament mixed with vintage clips of a young Serena and words of encouragement from her coach and father Richard Williams.
World's Strongest Colonel
Hafþór Júlíus Björnsson has gone from crushing skulls on Game of Thrones to crushing chicken sandwiches for KFC. After leaving his hometown in Kentucky to train in Iceland, The Mountain becomes the Double Colonel after pulling 700-ish pounds of crispy poultry.
The Tattoo
Before he even stepped foot in The Q, Lebron James had already been branded as "The Chosen One." But sixteen years and dozens of accolades later, King James has truly lived up to the name. Nike honors him and his eighth straight trip to the NBA Finals with this ad starring the 17-year-old aspiring basketball legend.
Welcome Home
Apple's HomePod is giving us a commercial and a music video in one with this Spike Jonze-directed short film. Starring FKA Twigs, the singer dances around her apartment for four straight minutes to "Til It's Over" by Anderson .Paak. While it doesn't promise to give you dimension-stretching moves like these, the voice-controlled speaker can guarantee a stress-releasing dance session after a rough day at work.
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Choose Go
Athletes, actors, and Bill Nye band together for Nike's latest ad. When the Earth comes to a screeching halt and there isn't a Marvel superhero in sight, the regular Joes of the world, along with Kobe Bryant, Kevin Hart, Simone Biles, and The Science Guy, do their best to get it back in motion.
Moz The Monster
It's never too early for the John Lewis Christmas ad. Featuring elbow's cover of The Beatles song "Golden Slumbers", this year's Michel Gondry-directed spot won't leave you in the usual puddle of tears, but little Joe and his new monster friend Moz getting into some midnight mischief will put a smile on your face.
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Scary Clown Night
If It, Stranger Things, and Ronald McDonald had a baby, it would be this eerie new ad for Burger King. The fast-food chain is getting into the Halloween spirit with a scary clown night. The first 500 people to sport their Pennywise-inspired costumes will earn themselves a free Whopper. Make sure you're at a participating restaurant in Miami, Boston, Los Angeles, Austin, or Salt Lake City, otherwise your just a creep in a clown costume.
Bullying Jr.
Although it may be hard for students to stand up to their peers, you'd think it'd be easy for adults to step in when they see a kid being bullied. In a public restaurant. Right in front of their face. To test this theory, Burger King did their own social experiment to find out what was more offensive — a bullied High School Jr. or a Whopper Jr. The results are unfortunate, but hopefully eye-opening too. Learn how to stand up for all juniors at NoBully.org.
Device Free Dinner
Scrolling through our Twitter feed while eating with our family. Checking out Instagram when we're pushing our daughter on the swing. We're all guilty of it. In this Common Sense PSA, Will Ferrell shows us just what kind of awful human beings we are and reminds us why we need more device free moments in our lives.
Eat the Ice Cream
Everyone loves ice cream. Unless you're dead, in a purgatory where a robot force-feeds you nothing but ice cream all day for eternity. And everyone you love is gone. Eat the ice cream.
Dominate the Day
Between starring in feature films, an HBO series, and giving rock bottoms, Dwayne Johnson is a pretty busy man. But not too busy to take on a few more ventures. With some help from Siri, The Rock checks off his "Life Goals" list one intergalactic selfie at a time.
OK Soda and Postmodernism in Advertising
It was the Seinfeld of ad campaigns. After the spectacular failure of New Coke, Coca Cola decided to try again, this time with something targeted to a more narrow, youth-oriented audience — OK Soda. It failed too, but the advertising was ahead of its time. Thomas Flight looks at the strange combination of advertising and postmodern philosophy in this video essay.
